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Client: CITI Obuv | Briefing: redesign shop concept and CI elements for a shoe label (multibrand) for the master-shop in "Mega", Chimki - total space of 100 to 200 m² | Job: concept, planning | Concept: interior: the routing throughout the shop is like a walk through a city, led by a green axis covered with plants, clearly structuring the so-called avenue of shoes in different areas for men, women and kids; a special kid’s corner resembles a city park including a pond and makes the parents’ shopping a pleasure for the children as well; exterior: an entrance arc welcomes the visitor as city gate, pulling deeper inside the shop | Architect: Gruschwitz GmbH, Germany